MEET THE FOUNDER
Hi, I’m Lisbeth Casanova.
For more than a decade, I’ve dedicated my career to helping people embrace their natural texture with confidence.
Working with thousands of textured hair clients taught me one important lesson: healthy curls need more than styling—they need lasting hydration.
That belief inspired me to create MOĀNOVA, where every formula is rooted in real salon experience, innovation, and a commitment to helping textured hair look and feel its very best.
Thank you for being part of the MŌANOVA community.
Our signature product
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
ABOUT MŌANOVA
Hi, I’m Lisbeth Casanova, founder of MŌANOVA and Casanova Beauty.
For more than a decade, as a Licensed Cosmetologist, I’ve dedicated my career to textured hair, helping thousands of clients embrace and care for their natural curls with confidence.
Working behind the chair every day taught me something important: many styling products focused on hold, while others focused on moisture—but very few delivered hydration and good hold.
After years of testing, learning, and refining my techniques, I decided to create something different.
That’s how MŌANOVA was born.
Built on a water and aloe-based formula and powered by our Water-Locking Technology, MŌANOVA was created to help textured hair stay hydrated while achieving long-lasting definition.
Every formula is inspired by real salon experience, real clients, and a commitment to helping curls look and feel their very best.
Thank you for being part of this journey.
— Lisbeth Casanova
Founder, MOĀNOVA
Water-Locking Technology
Meet Our Water-Locking Technology
Most styling gels focus only on hold.
At MOĀNOVA, we chose to focus on something even more important: hydration.
Instead of relying on oils or heavy creams, MOĀNOVA’s Water-Locking Technology helps lock hydration into the hair while delivering strong, long-lasting definition.
Our formula was created to help curls stay hydrated, healthy-looking, and beautifully defined—wash day after wash day.
How Does It Work?
After styling, MOĀNOVA forms a strong protective cast around each curl.
Our Water-Locking Technology helps lock hydration into the hair, while the protective cast helps preserve curl definition for days.
As the days go by, the cast gradually softens, leaving curls that continue to look defined, soft, and full of life.
Why It Matters?
Many styling gels provide hold but leave curls feeling dry after styling.
MOĀNOVA was created to be different.
Instead of relying on oils or heavy creams, our formula helps lock hydration into the hair while delivering long-lasting definition.
● Helps lock hydration into the hair
● Long-lasting definition
● Strong hold without flakes
● Protective cast that softens over time
● Beautiful wash-and-gos that last for days
The MOĀNOVA Difference
Hydration first. Definition that lasts.
Why it's different
MOĀNOVA wasn’t created to follow trends.
It was created after years of working hands-on with textured hair and seeing the same frustrations over and over again.
We believed curls deserve a styling product that respected hydration just as much as definition.
That’s why we chose a different approach.
Rather than relying on oils or heavy creams, we created a water and aloe-based formula designed to deliver long-lasting definition while helping curls stay hydrated.
Every ingredient was selected with one purpose: to help textured hair look and feel its best.
What Makes MOĀNOVA Different?
● Water and aloe-based formula
● Water-Locking Technology™
● Long-lasting curl definition
● Strong hold without flakes
● Protective cast that gradually softens over time
● Designed specifically for textured hair
Our Philosophy
Healthy curls deserve hydration and definition—not one or the other.
With MOĀNOVA, you can have both.